In July 2022 Bel Group and Polmlek announce they have signed an agreement to sell Bel’s stake in Safilait, and the Tarmast farm which supplies Safilait.
In July 2022 Bel Group and Polmlek announce they have signed an agreement to sell Bel’s stake in Safilait, and the Tarmast farm which supplies Safilait. Bel is a leader in the Moroccan market where the Group has been present for five decades and where it has strong brands and positions (including The Laughing Cow®, les Enfants®, and Kiri®). It is a key market for Bel, in which the group has increased its investments, including in its state-of-the-art Tangier factory, and where it will continue to invest. In 2015, Bel Group had expanded its offer in Morocco by acquiring Safilait, a dairy company specializing in the processing, packaging and sale of fresh milk, UHT milk and fresh dairy products. Since then, Bel Group has supported Safilait to develop its products and activities – including well-known local brands such as Jibal® and has invested in the company’s Moroccan production facility throughout its period of ownership. Safilait now constitutes the third-largest local dairy player. Given its international ambition and strong expertise in the fresh dairy segment, Polmlek will be mobilized to pursue Safilait’s development and growth achieved under Bel’s ownership. Bel is committed to a smooth transition and will ensure a harmonious takeover by Polmlek for all stakeholders involved, including through maintaining commercial synergies and cross-functional projects. Maintaining Safilait’s well-known brands such as Jibal® and local proximity, are an essential part of this deal.